July 19, 2019
When you think of "executive headshots," stiff suits and formal expressions might immediately come to mind. But in today's dynamic business landscape, a different kind of image is increasingly sought after: one that's polished, professional, yet undeniably approachable. This is where the magic of casual style comes in for executive headshots.
Beyond the Boardroom: Creating an On-Location Feel in the Studio
Take, for instance, the headshot above. Although it was captured right here in my studio, many clients remark that it feels like it was shot on-location in a modern boardroom. This "trick" is all about strategic styling and subtle choices that convey sophistication without formality. The goal is to present an executive who is both competent and relatable – someone you'd trust in a high-stakes meeting, but also someone you could comfortably chat with.
What to Wear: The Keys to Casual Executive Style
So, how do we achieve this look? It's simpler than you might think:
Solid Colors are Your Best Friend: When it comes to clothing, I always recommend solids. They are timeless, professional, and won't distract from your face. Think rich blues, charcoal grays, deep greens, or even elegant creams and whites. Avoid busy patterns, stripes, or loud logos, as these can quickly date a photo and draw attention away from the subject.
The Power of a Little Sparkle: While the clothing provides the foundation, jewelry can add just the right touch of sparkle and personality. A delicate necklace, subtle earrings, or a tasteful watch can elevate the look without making it feel overly formal or distracting. For men, a nice watch or subtle cufflinks can achieve a similar effect. The key is subtlety – you want it to enhance, not overpower.
Fabric Matters: Consider the texture and drape of your clothing. A well-fitting, good-quality fabric like a fine wool blend, crisp cotton, or smooth silk can make a significant difference in how the image translates. Avoid anything that wrinkles easily or looks flimsy.
Layers for Versatility: For women, a well-tailored blazer or a chic cardigan over a solid top can add depth and professionalism. For men, a sharp blazer, even worn over an open-collared shirt (depending on your industry and brand), can create that perfect blend of casual and corporate.
Why Casual Style Resonates Today
The shift towards more casual yet professional headshots reflects a broader trend in corporate culture. Companies are increasingly emphasizing collaboration, innovation, and authenticity. An executive headshot that conveys approachability can:
Build Trust: A relatable image can make you seem more trustworthy and open.
Enhance Engagement: People are more likely to connect with an authentic portrayal.
Modernize Your Brand: It signals that you and your company are forward-thinking and adaptable.
Ultimately, the goal of your executive headshot is to make a powerful, positive first impression. By embracing a polished yet casual style, you can project an image that is confident, authoritative, and genuinely approachable.
Photography by Michael Benabib